// Reuben and Rose Mattus: The Immigrant Couple Who Created Häagen-Dazs Ice Cream

Reuben and Rose Mattus (both deceased) were Polish-Jewish immigrant entrepreneurs who founded the creamier, higher-end Häagen-Dazs ice cream brand in 1960/1961. In part, the name chosen was the Danish-sounding ‘Häagen-Dazs’ as a tribute to Denmark’s exemplary treatment of its Jews during the Second World War — incorporating an umlaut which doesn’t exist in Danish, and…